"The new identity is held within a cropped circle device giving the impression of being part of a journey and of "perpetual motion moving through the world" http://tinyurl.com/m9lko8z

"The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism" http://tinyurl.com/ou8gtgv

"The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league" http://tinyurl.com/mzcf27e

"…symbolic ‘g’ configuration. The measured, flowing forms suggest community engagement within a considered master plan" http://tinyurl.com/lkhnw27

"the letters “f” and “O” come together to form the key to unlocking a world of magical and exclusive possibilities" http://tinyurl.com/pjvyonf

"two crescents’ representing the “duality” and integration of the business model because members can browse directly" http://tinyurl.com/mfvrl5h

"the shield potentiated by the interaction you have with the phoenix" http://tinyurl.com/lpnwofu

"a composition that overlaps various colored ellipses, symbolizing agility, modernity and the constant process of evolution" http://tinyurl.com/kch3pdg

"…a living identity with volume and mystery that changes everything it swallows" http://tinyurl.com/lfat4qy

"the three-star design, symbolizing high standards as well as the forward motion and bright future ahead of us" http://tinyurl.com/oefcfm4

"Intangible and amorphous, yet real and visible; uniquely individual yet necessarily shared" http://tinyurl.com/l6lgem6

"By creating a holistic brand experience and expression across the organizational verticals" http://tinyurl.com/lg6pe5j

"The circle refers to the world, refers to globalization and communicates the international reputation of our institution" http://tinyurl.com/nv66a3r

"The upside-down i as an exclamation mark turned out to inspire followers!" http://tinyurl.com/m7dbkna

"captures the spirit of ‘urban ingenuity’ and the essence of the organisation with a brand expression that uses dots and lines to show the connections" http://tinyurl.com/n6t7do4