"The tilt of the G signals acceleration and agility, while its virtual absence reinforces transparency and the company’s unique insights" http://tinyurl.com/qg9wdes

"The logo’s bright green square symbolizes the energy of Eteris and the power of its technology" http://tinyurl.com/p5g5qja

"the flag ads warmth and humanity and is unique as no country in the world uses a purple flag" http://tinyurl.com/l9bpszq

"The Reveal analogises the mystery of obscured truths followed by the catharsis of narrative conclusion" http://tinyurl.com/p9o6tsp

"A material metaphor is the unifying theory of a rationalized space and a system of motion. The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic" http://tinyurl.com/l6xsywq

"The ellipses icon following the word mark signifies openness and minimalism ‘without feeling inexpensive’" http://tinyurl.com/lvb4juu

"the lower-case "i" in "Children" is meant to show that "in the midst of all of our work, the child is our focus" http://tinyurl.com/obajno3

"A bold underline has been integrated into the composition as a visual representation of the strong foundation the conference is built upon and as an elevating platform for the future" http://tinyurl.com/mv76pg7

"the wordmark and each publishing symbol creates a mutually enhancing and reinforcing brand identity for both" http://tinyurl.com/l77btpe

"…the overlapping circles representing collaboration and connectivity between people" http://tinyurl.com/lju38je

"The star in the logo is tilted forward to signify progress and momentum" http://tinyurl.com/qeew2ll

"Mild Whistle’s new identity stems from a paradox effect surrounded by a combination of funk layering beyond formality" http://tinyurl.com/m4hv8d3

"more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation" http://tinyurl.com/n8jadwp

"We chose Pelicans because they have royal connotations, they also represent the role of “provider” and are a heraldic symbol of generosity’" http://tinyurl.com/ky3ofw3

"The raindrop’s relationship to the U represents a rain gauge, a subtle nod to both our passion for data collection, and our incredible PWS community." http://tinyurl.com/lopb5ft