"It features a rounded typeface to suggest customer closeness. Lastly, the vivid green colour evokes growth, harmony and safety that we intend to bring to our stakeholders." http://tinyurl.com/k4cqrbm

"a human translation of technological powers - expressed in a rounded, fluent and connective design" http://tinyurl.com/mcwhnlr

"The ‘hand’ serves as a visual metaphor – subtle, supportive, and sensitive, but also inspiring, vital and versatile" http://tinyurl.com/p8ycp8b

"The new identity is held within a cropped circle device giving the impression of being part of a journey and of "perpetual motion moving through the world" http://tinyurl.com/m9lko8z

"The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism" http://tinyurl.com/ou8gtgv

"The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league" http://tinyurl.com/mzcf27e

"…symbolic ‘g’ configuration. The measured, flowing forms suggest community engagement within a considered master plan" http://tinyurl.com/lkhnw27

"the letters “f” and “O” come together to form the key to unlocking a world of magical and exclusive possibilities" http://tinyurl.com/pjvyonf

"two crescents’ representing the “duality” and integration of the business model because members can browse directly" http://tinyurl.com/mfvrl5h

"the shield potentiated by the interaction you have with the phoenix" http://tinyurl.com/lpnwofu

"a composition that overlaps various colored ellipses, symbolizing agility, modernity and the constant process of evolution" http://tinyurl.com/kch3pdg

"…a living identity with volume and mystery that changes everything it swallows" http://tinyurl.com/lfat4qy

"the three-star design, symbolizing high standards as well as the forward motion and bright future ahead of us" http://tinyurl.com/oefcfm4

"Intangible and amorphous, yet real and visible; uniquely individual yet necessarily shared" http://tinyurl.com/l6lgem6

"By creating a holistic brand experience and expression across the organizational verticals" http://tinyurl.com/lg6pe5j